Mar 31, 2016
DDB Chicago's Capital One Work Stars Spike Lee, Samuel L. Jackson, Charles Barkley - Screenmag
DDB Chicago's Capital One Work Stars Spike Lee, Samuel L. Jackson, Charles Barkley
DDB Chicago recently partnered with Captial One, the WhiteHouse Post and Filmworkers for a new campaign that follows Samuel L. Jackson, Spike Lee and Charles Barkley on their way to the Final Four.
The humorous campaign includes TV, online videos, digital activations, social activations, contests and on-site activity in Houston. In “Best Friends,” one of four :30 spots, Samuel L. Jackson and Spike Lee anxiously wait in front of Charles Barkley’s home, eager to embark on their second Road to the Final Four trip. But when Barkley emerges, wearing a carbon copy of Spike’s outfit, the trio knows they’re in for another ridiculous journey.
Watch "Best Friends" here.
This year’s “March Madness" campaign, a reprise of the CLIO-winning “Road to the Final Four,” doesn't stop with one spot but dives deeper into Sam, Spike and Charles’s antics in three other spots, "Nicknames," "Escape" and "Change."
CREDITS
Agency: DDB Chicago
Client: Capital One
EVP, Chief Creative Officer: John Maxham
Group Creative Director, AD: Mike Ackerman
Group Creative Director, CW: Travis Parr
Associate Creative Directors, AD: Brant Herzer, Michael Rosenthal
Associate Creative Directors, CW: Tyler Campbell, Carlos Rangel
AD: Brittany Druker
CW: Sean Collander
EVP, Director Integrated Production: Diane Jackson
Executive Producer: Will St.Clair
Associate Producer: Jakub Zajaczkowski
Production Manager: Polly Poulos
Talent/Music Manager: Linda Bres
SVP, Integrated Brand Leader: Chris Pultorak
Account Director: Suzanne Stovall
Account Supervisor: Betsy Leonard
Strategy Director: Josh Drueck
Director: Spike Lee
Production Company: Pony Show
Editing Company: WhiteHouse Post
Editors: Meg Kubicka, Brian Gannon
Executive Producer: Kristin Branstetter
Producer: Dawn Guzowski
Finishing/Visual Effects: Filmworkers/Churchill Studios
Executive Producer: Derek DeBoard
Visual Effects Supervisor: Rob Churchill
Colorist: Fred Keller
Audio Engineer: Nick Papaleo
Music: "Escape" by Rupert Holmes